Built Ford Tough.

     Some ideologies that are portrayed in this commercial are that people value facts and hard work. These ideologies are reinforced by many things, such as, the tough looking color scheme, all the numbers on the trucks avg. mpg, and also how it describes why this truck would be perfect for almost any job. It gives a sense of power to its audience by saying, “You have an unfair advantage in the world of tucks.” The commercial said that a Ford truck can do more than any other truck has ever done. It stated, “It’s not just about numbers and strength, it’s about doing things that no truck has ever done before.” The entire commercial talks about how the new Ford F-150 is the latest and greatest truck on the market and tells its audience exactly why. The intended audience is a hard working American who really relies on their truck every day; like construction workers, hunters, and generally all working men that get their hands dirty or have to haul things. The commercial says that as the average American you probably don’t have a truck as a luxury, you depend on it to get the job done. That is used to appeal to their very specific audience. After viewing the commercial my position is dominant-hegemonic. It had me convinced from the start, with all the movement and aggressiveness, that their truck was definitely the toughest and best out there, without any question in my mind. I think this is especially because the commercial was factual and very graphic; I’m a very visual person so it appealed to me, especially. I don’t think they could have made that commercial any more tough or cool looking.